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FAWA Market

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FAWA Market image 1
FAWA Market image 2
FAWA Market image 3

FAWAwas a queer, solidarity-oriented venue in Paris combining a cultural center, community restaurant, and club. Developed as a collective initiative, it served as a shared living space where social engagement, culinary practices, and cultural events coexisted between 2023 and 2025.The team of FAWA and edition.studio worked together to develop a visual language, usingPhonkfor a mural and the announcement of a mini-market.

Typography system

Brand energy

Phonk embodies a raw, communal energy that speaks to grassroots activism and DIY cultural spaces. The typeface carries an unapologetically bold presence that mirrors FAWA's identity as a queer solidarity venue—confident in its stance, unpolished in the best way, and deeply rooted in community-driven aesthetics rather than corporate refinement.

Typography rationale

Phonk's distinctive stacked glyphs and all-caps treatment create the perfect visual language for mural work and signage in activist spaces. The slashed zero and robust letterforms maintain legibility at large scales while the typeface's inherent roughness aligns with FAWA's collective, non-commercial ethos. Its bold weight and condensed proportions work effectively for both architectural integration and intimate community announcements.

Pairing analysis

As a single typeface system, Phonk's versatility comes from its ability to stack and condense, creating natural hierarchy through scale and arrangement rather than weight variation. The stacked glyph feature allows for dynamic compositions that feel organic and hand-assembled, perfectly matching the collective's grassroots approach to space-making and community building.