Zeena Bakery’s visual identity, designed byPortrait, uses00 Wagram Mono SlabbyD0UBLE ZER0 Foundrythroughout. The typeface appears across the logo, packaging, printed materials, and the website, providing a consistent typographic system. Based in Brooklyn, born in Bilad Al-Sham, serving Arabic baked goods and flavors of the Arab world. 00 Wagram Mono Slab is part of the 00 Wagram Collection, a serif family influenced by late-1990s and early-2000s office typefaces, as well as historical models such as Monotype Plantin. The collection is built around a neutral base that extends into more varied styles.The identity is complemented by handmade linocut ornaments, which introduce texture and contrast alongside the controlled typographic framework.
This typography communicates a culturally rooted modernity that bridges traditional Arabic heritage with contemporary Brooklyn sensibilities. The monospaced slab serif creates an editorial authority that feels both artisanal and systematic, suggesting a bakery that honors tradition through meticulous craft rather than nostalgic pastiche.
00 Wagram Mono Slab's uniform character width and sturdy slab serifs create exceptional legibility across Arabic and Latin scripts while maintaining visual cohesion. The typeface's office-inspired neutrality prevents it from competing with the rich cultural content, while its slab serifs add enough warmth and substance to feel handcrafted rather than clinical. The monospaced structure provides systematic flexibility for multilingual applications essential to this cross-cultural brand.
As a single-font system, 00 Wagram Mono Slab creates hierarchy through weight and scale variations within its structured framework. The monospaced foundation ensures consistent texture while allowing the handmade linocut ornaments to provide organic counterpoint, creating a sophisticated tension between systematic precision and artisanal expression that mirrors the brand's cultural duality.