ArdorUoffers a service for sending greeting cards with “your words, handwritten and mailed in minutes.” The brand is defined by poised, elegant serifs, refined ligatures, and a tactile signet, paired with a precise and unforgettable orange. The bright envelope ensures instant brand recognition the moment it arrives. The visual identity designed by Vienna-based studioSRtranslates this sensibility through soft ligatures, graceful serifs, and an embossed signet that echoes the craftsmanship of handwritten correspondence. The logo is set inRomie RegularbyMargot Lévêque. The typefaces used on the website areABC Arizona SansbyElias Hanzerfor text andRauschen BbyPhilipp Herrmannfor headings.
ArdorU communicates sophisticated intimacy through its typography—the kind of refined warmth found in boutique stationery shops or artisan letter-writing services. Romie's graceful serifs and ligatures evoke handwritten correspondence without pastiche, while ABC Arizona Sans provides contemporary precision that prevents the brand from feeling antiquated.
Romie's high contrast and elegant ligatures directly reference calligraphic traditions, making it perfect for a handwritten card service—the serifs feel crafted rather than mechanical. ABC Arizona Sans provides necessary digital clarity with its generous x-height and refined proportions, while Rauschen B's distinctive character adds editorial weight for headlines without competing with Romie's decorative flourishes.
This three-font system creates sophisticated hierarchy through contrasting approaches to craft—Romie brings handmade elegance, Arizona Sans offers digital precision, and Rauschen B adds contemporary editorial authority. The pairing works because each font operates in different contexts (logo/identity, body text, headlines) while sharing refined proportions and attention to typographic detail.