The Magic Oyster Touris a series of pop-up events across Germany, organized bySara Hillenberger. It presents objects, calendars, ceramics, new shirts, live acts, and much more. The design was created byHerburg Weiland, usingRomieRegular and Italic (designed byMargot Lévêque), and available fromClaude Type Foundry. Romie is supported byGrilli Type’sGT AmericaCondensed.
GT AmericaThis typography radiates artisanal wanderlust — a deliberately imperfect, hand-touched aesthetic that feels like marginalia from a well-traveled creative's sketchbook. Romie's swashes and ligatures create an intimate, almost diary-like quality that transforms commercial pop-up events into personal cultural expeditions.
Romie's organic curves and contextual ligatures provide the perfect counterpoint to GT America Condensed's utilitarian structure, creating a system that balances whimsy with legibility. The combination of Romie's variable letter connections (creating those flowing interlinear ligatures) with GT America's consistent geometric forms allows for both expressive headline moments and clear informational hierarchy across diverse merchandise and social media applications.
This pairing creates productive tension between the spontaneous and systematic — Romie's flowing, almost calligraphic personality plays against GT America's compressed efficiency. The contrast allows the brand to feel both professionally organized (GT America for logistics, pricing, locations) while maintaining creative authenticity (Romie for brand moments and emotional connection).