Visual identity of the quarterly booklet, the quarterly program posters and the posters for all events forMaison CFC, a bookstore in Brussels, Belgium.
This typography communicates intellectual gravitas with accessible sophistication — the kind of understated confidence found in established literary institutions. Times New Roman here signals scholarly authority without pretension, creating a bookish intimacy that feels both timeless and immediately recognizable to literary audiences.
Times New Roman's high contrast serifs and generous x-height ensure excellent readability across poster formats while its classical proportions echo traditional book typography. The font's newspaper heritage adds editorial credibility, while its ubiquity becomes an asset — creating instant familiarity that lets content take center stage rather than competing with decorative typography.
As a single-font system, Times New Roman's extensive weight and style range (roman, italic, bold) creates clear information hierarchy without typographic noise. The italic particularly shines in literary contexts, providing elegant emphasis for book titles and author names while maintaining the overall editorial coherence essential for program materials.