Times New Roman
Times New Roman is a quintessential transitional serif typeface originally designed by Stanley Morison for The Times newspaper in 1931. It features moderate stroke contrast with bracketed serifs and a relatively compact character width that maximizes readability in narrow newspaper columns. The typeface exhibits crisp, angular terminals and a generous x-height that enhances legibility at small sizes. Its distinctive characteristics include the slightly flared lowercase 'a', the double-story 'g' with a closed lower bowl, and subtle calligraphic influences that distinguish it from more mechanical transitional serifs like Baskerville.
Maison CFC
This typography communicates intellectual gravitas with accessible sophistication — the kind of understated confidence found in established literary institutions. Times New Roman here signals scholarly authority without pretension, creating a bookish intimacy that feels both timeless and immediately recognizable to literary audiences.
Dawn of the Deadby George A. Romero and Susanna Sparrow, St. Martin’s Press
This typography system communicates a sophisticated horror literary aesthetic that bridges vintage publishing elegance with otherworldly dread. The Art Nouveau flourishes suggest both the ornate decay of abandoned places and the twisted organic forms that horror often explores, while the classical serif foundation grounds it in serious literary tradition rather than pulp sensationalism.