The museum's updated logo was inspired by their building's chiseled facade lettering and usesTerza DisplaybyCommercial Type. The emblem, inspired by their folk art flower logo from the 1950s and 60s, was custom drawn byAlex Tomlinson. The Everhart Museumis a non-profit museum founded in 1908 in Scranton, PA, which focuses on natural history, science, and art. It is one of the oldest public museums in Pennsylvania and was established by Dr. Isaiah F. Everhart (1840–1911), a Civil War medic, Scranton physician, and amateur ornithologist. With this rebrand, I sought to create a visual identity that pulled directly from the museum’s collection and building itself. The floral silhouettes are directly taken from Dr. Everhart’s pressed flower collection from his world travels and are usedthroughout the visual identityas patterns and motifs. The primary typeface of the museum isMartina PlantijnfromKlim Type Foundryand the secondary for web and supplemental type isRig SansbyJamie Clarke Type. These two digital ads were created for the NEPA Philharmonic and WVIA, featuring historic imagery from the collection. Poster for an upcoming event at the museum, with imagery taken from the museum's collection regarding folk art, floral paintings, and valentines.
This typography system communicates scholarly elegance with botanical warmth, channeling the gravitas of early 20th-century natural history institutions while maintaining contemporary accessibility. The combination creates a sense of curated intellectual discovery, evoking the romance of scientific exploration and museum cabinet collections with a distinctly American regional museum character.
Terza Display's chiseled, architectural qualities directly reference the museum's carved facade lettering, creating authentic material connection between typography and place. Martina Plantijn's old-style proportions and subtle calligraphic stress provide the scholarly authority expected of institutional typography, while its generous x-height ensures readability across applications. Rig Sans serves as a functional counterpoint with its clean geometry and extended weight range for digital hierarchy.
The three-font system creates sophisticated typographic hierarchy through contrasting approaches to authority: Terza Display provides monumental presence for identity moments, Martina Plantijn delivers scholarly elegance for primary content, and Rig Sans offers utilitarian clarity for supporting information. This creates a natural information flow from ceremonial to functional, mirroring how visitors experience museum spaces.