News Gothic
News Gothic is a quintessential early 20th century American grotesque sans serif, originally designed by Morris Fuller Benton for ATF around 1908. It embodies the practical, no-nonsense aesthetic of industrial-age typography with its squared-off terminals, moderate x-height, and relatively narrow letterforms that maximize character count per line. The design features subtle stroke contrast and slightly condensed proportions that distinguish it from purely geometric sans serifs, giving it a more humanistic and readable quality. Its sturdy construction and excellent legibility at small sizes made it a workhorse typeface for newspaper and magazine text throughout the mid-20th century.
