ITC Serif Gothic
ITC Serif Gothic represents a fascinating typographic hybrid that bridges the gap between serif and sans-serif traditions. This distinctive typeface features subtle serif-like terminals and flourishes while maintaining the clean, geometric structure characteristic of gothic sans-serifs. The design exhibits moderate stroke contrast with open apertures and a generous x-height that enhances readability. What sets it apart from conventional serifs or sans-serifs is its unique ability to convey both the authority of traditional serif letterforms and the modern clarity of sans-serif design, creating a versatile voice that feels both established and contemporary.
