Neue Haas Grotesk is a contemporary revival and expansion of the original Haas Grotesk from 1957, which served as the foundation for Helvetica. This typeface maintains the iconic neutrality and geometric precision of its predecessor while offering refined optical corrections and extended language support. The design features closed apertures, uniform stroke weights, and subtle humanist touches in letters like 'a' and 'g' that distinguish it from pure geometric sans-serifs. Its balanced proportions and moderate x-height create exceptional legibility across all sizes, making it both a practical workhorse and a design statement of Swiss modernist principles.
